Send one-off emails at specific trigger points across your automation. For instance, if a subscriber makes a purchase you might want to send them a simple email to thank them.
One-off emails can be sent using your Workflows, Rules, and Bulk Operations.
When you create a one-off email, it is exclusive to the automation feature where you've set it up. Meaning that if a one-off email is set up in a workflow, that is the only place you can edit it. This is also true for one-off emails in Rules and Bulk Operations.
Learn how to set up one-off emails in:
To set up one-off emails in your workflow, click the + icon wherever you would like to place the email.
Add an Action step to the workflow:
Select the Send a one-off email action from the drop-down and click the Edit email settings link to open the email editor:
In Rules, you'll find the Send a one-off email action in the second step, the Action step of the rule.
Manually send one-off emails with Bulk Operations.
Set up the email in the action step (step two) of the bulk operation with the Send a one-off email action:
Go to Reports > Email Metrics to view open rates, clicks, unsubscribe rates, and reply rates of specific one-off emails.
When setting up the analytic view, one-off email metrics are located under the Automation Level drop-down. Then, select the email.