If you ever find yourself repeating chunks of content in more than one of your emails, it can be a time-consuming task to go back through each email when it's time to edit that content. This leads to a greater risk for error when you have to go back through each email and make changes. But when you update a content snippet, those changes are made across each email automatically.
In this article:
When to use Content Snippets
You should use a snippet when you need to repeat the same small chunks of content in more than one email. For instance, if you wanted to display the same product across multiple emails, a snippet would work great for that. Another benefit to using snippets is that when it's time to update that content, those changes only need to be made to the snippet, and not to every email.
Create a Content Snippet
To create a new Snippet:
- Click on your Account Settings (
), then click Email Setup from the drop-down. 
- From Email Setup, click Content Snippets on the left side.
- Click New Content Snippet to start creating a new snippet.
- From the snippet editor, give your snippet a descriptive name. For example, if the snippet is meant to showcase an item you'll be putting on clearance in an online store, it should be named accordingly.
As you type the snippet's name into the field, a shortcode is automatically created for you. Be aware that if you ever rename your snippet, the shortcode will not update to reflect the new name. For this reason, try to be as descriptive as possible with your naming conventions. - When you've named the snippet, click Save.
Now that you have a new snippet, Use the WYSYWIG editor to start adding your content to it.
Click Save to save your content snippet.
Place your snippet in an email
Now that you have created your content snippet, you can use it in any email you’d like.
Open the email you would like to insert your content snippet into, then click Personalize in the email editor:
When the Shortcode Reference modal appears, go to Content Snippets and select the snippet you'd like to use by clicking Insert:
This adds the snippet to the email body as a shortcode (e.g. "{{snippets.snippet_name}}"). To view the email as the end reader will view it, go to the Preview tab:
Content snippet CTA buttons not rendering in Visual Builder emails.
This is a known bug and only affects content snippets rendered by the Visual Builder emails. Snippets rendered in plain text emails are not affected by this.
When a CTA button is placed inside of a content snippet, the button styles fail to pass through when rendered in an email designed with the Visual Builder. As a result, the button renders as a plain link rather than a styled button. There have been no reported incidences regarding link functionality in these cases.
What is expected to render as a button, as in the screenshot below:
Renders as below:
