Find customers who’ve stopped buying from you and get them to purchase again using this workflow.
Install the workflow
To install this workflow in your account, simply click the “Install this workflow” button.
This workflow should only be used for your current customers, meaning anyone that has already purchased from you.
You’ll notice that this workflow does not include an entry trigger. You can set one up that fits your needs, or use a bulk operation to trigger it for your relevant customers.
You’ll want to start storing your customers’ last purchases in a custom field called, “last_purchase_date_ymd” so that when you run this workflow, it will be able to perform the correct calculations.
Based on the outcome of the calculation, the customer will travel down 1 of 3 decisions:
- last purchase is >= 365 days
- last purchase is >= 180 days
- last purchase is >= 90 days
Depending on the outcome, the customer gets tagged appropriately and subscribed to a re-engagment email campaign giving you the opportunity to stay engaged with the customer. We have already added some swipe copy to each one of the emails to save you time. You’ll just need to go into each email and replace any placeholder content with your own.
Placeholder content is set between square brackets.
Once the campaign is completed, the customer will get added to a delay giving them 3 more days to make a purchase. If they do not, they will simply exit the workflow.
If the customer makes a purchase at any point in the decision-making process, email campaign, or delay, they will trigger the goal at the bottom of the workflow.
Once that goal is triggered, the customer will be removed from any step of the workflow above it (including the campaign and delay), and continue through the workflow at that point.